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Community-Centric Branch Design

By Jared Monce, AIA

November 7, 2023
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Banks and credit unions across the country continue to utilize the branch as a physical connection to the communities they serve. In addition to providing a breadth of financial services, a well-designed branch fosters a sense of belonging and connection with the local community. When it comes to renovating an existing branch or designing a new branch, it is critically important to understand how it aligns with the community around it. Let’s take a look at four ways to make this connection work for you.

Creating a Welcoming Atmosphere

The first step in aligning a branch with the community is to create a welcoming atmosphere on the outside and the inside. A new branch design will always reflect the organization’s brand, but it should also acknowledge and enhance the local environment. Thoughtful exterior and interior design, such as incorporating elements that reflect the local culture, materials, and aesthetics. From artwork and murals to furniture and décor, every detail should contribute to a warm and inviting ambiance that makes customers feel comfortable and welcome.
ORNL West - Lobby
ORNL West - Lobby
Teller Pod

Understanding Local Needs

To truly serve a specific community, it is crucial to understand the residents’ needs. This requires conducting extensive research and engaging with the local population to gain insights into their financial preferences and requirements. By offering tailored services and products that address these needs, your branch can become an integral part of the community’s financial well-being.
Teller Pod

Engagement and Collaboration

A branch that aligns with the community goes beyond just financial transactions. It becomes a hub of engagement and collaboration, fostering relationships with local businesses, organizations, and residents. By hosting community events, workshops, and seminars, your branch becomes a platform for knowledge sharing and community-building.
ORNL West - Indoor ATM

Technology and Convenience

While it is important to maintain a personal touch, incorporating technology and convenience is equally crucial. By providing digital banking solutions and self-service options, your branch can cater to the needs of tech-savvy customers while still offering personalized assistance to those who prefer face-to-face interactions. This balance ensures that your branch remains accessible and relevant in a rapidly evolving digital landscape.
ORNL West - Indoor ATM

Designing a branch that aligns with the community around it is not just about aesthetics; it is about creating a space that reflects the values, aspirations, and needs of the people it serves. By focusing on creating a welcoming atmosphere, understanding local needs, fostering engagement, and embracing technology, your branch can truly become a trusted partner and an integral part of the community it serves.

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