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Branch Design to Celebrate Your Culture

By Jared Monce, AIA

November 28, 2023
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Embedded in company culture lies your identity, what you believe, how you do business, and all the unique characteristics that your team brings to your organization. Branding, taglines, and mission statements often represent your culture, but what about your workplace? Likewise, how do your customers interact with and become contributing members of your culture? Branches are on the front lines; the place where your team operates, and where your customers become a part of your identity. By aligning your branch design with your company culture, you can create a space that reflects your values, enhances customer satisfaction, and fosters a sense of belonging. Let’s explore the importance of designing your branch to celebrate your company culture and the benefits it can bring.

 

Understanding Your Company Culture

  • Start by defining your company’s values, mission, and brand identity.
  • Identify the key elements that make up your company culture. This is where we really get into WHO you are.
  • Consider how these cultural elements can be translated into the physical space of your branch.
Fairmont Federal Credit Union – Headquarters & Branch lobby
Fairmont Federal Credit Union – Headquarters & Branch lobby
ORNL Federal Credit Union Rutgers Branch Hallway ORNL Federal Credit Union Oak Ridge Branch teller pods

Creating a Cohesive Brand Experience

  • Incorporate your brand colors, logo, and visual identity into the branch design. Ranging from the exterior to the interior, brand identity can be integrated at every level.
  • Use signage, graphics, and interior elements to reinforce your brand messaging. Environmental graphic experts can help come up with creative and meaningful ways to do this.
  • Develop a layout and atmosphere that encourages behaviors supported by your brand and your culture. The experience should cultivate a sense of belonging.
ORNL Federal Credit Union Rutgers Branch Hallway ORNL Federal Credit Union Oak Ridge Branch teller pods

Enhancing Customer Experience

  • Design customer-centric spaces that prioritize personal interaction. This is where relationships between your staff and your customer allow your culture to shine.
  • Provide designated areas for personalized consultations and private discussions. It’s important for customers to feel cared for, to know that they are working with experts, and to have the privacy they desire for their financial interactions.
  • Utilize technology to streamline processes and offer self-service options, while accommodating customers of all backgrounds.
Fairmont Federal Credit Union – Headquarters & Branch conference room windows Fairmont Federal Credit Union – Headquarters & Branch teller line
Fairmont Federal Credit Union – Headquarters & Branch conference room windows Fairmont Federal Credit Union – Headquarters & Branch teller line
Fairmont Federal Credit Union – Headquarters & Branch break room ORNL Federal Credit Union West - Exterior Walking

Fostering Employee Engagement

  • Create collaborative workspaces that encourage teamwork and innovation.
  • Incorporate break areas and amenities that promote employee well-being. You want your employees to know they are valued.
  • Reflect your company’s values and mission through inspirational graphics for positive reinforcement.
Fairmont Federal Credit Union – Headquarters & Branch break room ORNL Federal Credit Union West - Exterior Walking

Designing your branch to celebrate your company culture is a powerful way to differentiate yourself in the competitive financial landscape. By aligning the physical space with your values, you can showcase your brand, create a memorable customer experience, and foster intentional employee engagement. Invest in thoughtful design and create a branch that truly reflects your unique identity and resonates with your target audience.

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