From Transactions to Connections: Six Key Elements for Successful Branch Design
By Jared Monce, AIA
March 4, 2025Post Tagged in
Designing a branch that meets the needs of today’s banking is no simple feat. It’s not just about creating a space for transactions—branches are evolving into hubs of connection, trust, and technology.With the rise of digital banking, the relevancy of physical branches has come into question. Yet studies, including the EPAM Consumer Banking Report, show that branches remain vital, with people across all generations still valuing in-person service, financial advice, and personalized interactions. Financial institutions have a unique opportunity to design branches that reflect their core missions and deeply engage those they serve. Let’s look at six design elements that are guiding the next generation of branch design and redefining the banking experience. |
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1. Program and Purpose — Building with IntentEvery branch must start with a clear purpose. While some branches may focus on facilitating transactions, others may prioritize financial consultations or customer engagement. For transaction-focused designs, it’s essential to:
For relational purposes, branches can:
When a branch’s purpose is clearly defined, it creates an intentional space that serves the exact needs of its clientele. |