ORNL Federal Credit Union - West Branch
ORNL Federal Credit Union wanted to renovate its West Branch to create an environment that was inviting, dynamic, and modern. The West Branch, located in Knoxville, Tennessee, features materials used at other ORNL locations to create a consistent brand experience — stone and wood, modern interior finishes, as well as a cool color palette that draws on the client's brand standards. Blue stained wood walls feature the client's brand messaging throughout the interior. A similar look can be found on the exterior, with a large blue wall adorned with ORNL's logo.
A wood canopy leads members to the main entry and into the branch. The large, open lobby features teller pods, ITMs, and a technology bar that's accessible to members for personal banking needs. Furniture throughout the branch is cozy but contemporary, again drawing on brand colors while inviting members to relax in the space. Training areas, and space for lending and loan services were added during the renovation. Offices are visually open through glass walls, allowing transparency between employees and members.