The Sweetwater Music Store
Design Collaborative worked alongside the Sweetwater team, R.E. Dimond, FRCH Nelson, and Weigand Construction to make this space come to life. The modern and fresh notes highlight the depth and volume of Sweetwater’s impressive merchandise. Customers are able to utilize the digital warehousing technology as well as inventory shuttle service while shopping in the Music Store. The design elements incorporated were thoughtfully placed; each room in the store resembles the instruments placed within, which highlights and compliments the displayed merchandise. The long narrow nature of the space combined with design elements that match the existing flavor of the brand draws consumers in and invites them to shop a while.